This freelance article appeared in the Orange Business Matters newsletter. It takes a look at how social networking sites like Facebook and LinkedIn can be a useful promotional tool for small businesses.
Here’s an excerpt:
Social networks are key influencers – the electronic equivalent of word-of-mouth. The interconnected nature of Facebook means that if somebody contributes a comment on your company’s page, this will show up on their news feed, which in turn shows up on the news feed of anybody they are ‘friends’ with.
If just one employee has 100 friends, that’s 100 people who are subconsciously exposed to your brand.
Setting up a Facebook page for your business can have several advantages. At the very least, it can act as a directory listing for your company.
Establish a Facebook group and you can potentially use it as a free company intranet. You can post business updates, employee news, even make use of the Facebook chat feature as an alternative to traditional IM clients.
You can read the full article by clicking on the image below.
