I recently worked with the Carbon Marketing agency in London to produce a series of promotional leaflets for mobile phone manufacturer HTC. These included the HTC Touch Pro 2, the HTC Snap and the HTC Touch Diamond2.
The brief required copy that was short and benefit-led, explaining the key features included in the Touch Diamond 2 handset. These included: a 3.2-inch touchscreen, 5MP camera and HTC’s new ‘People Centric Communication’ technology.
The HTC Touch Diamond2 can intelligently keep track of your conversations with people. Just tap a contact and the HTC TouchDiamond2 will show you a neatly laid-out history of the recent emails, calls and text messages you’ve exchanged with them.
So it doesn’t matter if you get asked about a recent email while you are talking on the phone. Or if you are sitting in a café trying to find an important text message from a friend. By grouping your communication around your contacts, HTC makes it easier to stay in touch.
View the finished HTC Touch Diamond 2 leaflet [PDF - 230 KB]
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This post is tagged Copywriting, HTC
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