New York-based graphic designer Kimou Meyer also goes by the name ‘Grotesk’.
Below is a snippet of an interview with Meyer written for Computer Arts Projects magazine. It talks about Meyer’s design philosophy, his tenure as Creative Director at Zoo York and his plans for the future.
The name [Grotesk] is perfect for Meyer, who was born and raised in Geneva, Switzerland. He can trace his passion for art back to teenage days of spray-painting Genevan brick with local graffiti artist DEKA.
From there, he absorbed all that La Cambre art school in Brussels could teach him, before moving to New York to work for Base Design and Ecko Unlimited.
As a creative freelancer, he’s worked for big-hitters such as Nike, Uniqlo, Stussy and Virgin Records. Until recently he was the Creative Director of Zoo York, a feisty, East Coast streetwear brand heavily influenced by skateboarding, graffiti, hip-hop, punk and “everything inbetween.”
Like many graphic designers, the secret to Meyer’s success is a combination of raw talent and punishing hard work.
He describes his style as: “neo-retro sarcastic bold and minimal, with simple shapes and a straightforward message.” His work is edgy, urban and often provocative, featuring strong elements of satire and social commentary.
It’s an artistic approach that has its roots back in Switzerland, where Meyer says he grew up in a “socialist household with a mom heavily involved in politics.” But his inspiration oozes from New York (he currently lives in Brookyln), which Meyer describes as “like the entire planet in one city.”
The full article appears in Computer Arts Projects, issue 130.
If you enjoyed this post, make sure you subscribe to the RSS feed!
Related posts:
This post is tagged Computer Arts Projects, Freelance writing
No Comments
Leave a Reply