Dean Evans - Freelance Writer

Can the Pre really save Palm?

Jun 6th 2009
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pre_10 Can the Pre really save Palm?

It’s easy to be wowed by the Palm’s new Pre smartphone and webOS – possibly because our expectations before CES were so low. The platform has real iPhone-rivalling (not ‘killing’) ambition.

The Palm Pre fresh and innovative, built firmly around the principles of simplifying people’s lives and making technology invisible to the user.

But can the Pre really save Palm? Because Palm really needs saving.

The decline of Palm

While its iconic Palm Pilots digitised the Filofax and fulfilled an organisational need in the late 90s, Palm’s Treo smartphones have found it difficult to compete.

According to Gartner’s last analysis of smartphone sales by OS, Palm is languished in sixth place with a 2.1 per cent share.

Symbian led the way with 49.8 per cent thanks to a massive installed base of Nokia phones, followed by RIM (15.9 per cent), Apple’s Mac OS X (12.9 per cent), Windows Mobile (11.1 per cent) and Linux (7.2 per cent).

Read the rest of How the Pre could revive Palm’s fortunes.

Updated: See the companion article: The highs and lows of a pre-Pre Palm.


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