Luke-warm on the heels of my interview with Tokidoki artist Simone Legno, the new issue of Computer Arts Projects features a chat with Studio AKA.
Studio who? Studio AKA is a BAFTA-award winning production company with an enviable portfolio of animated work. You might not know the name, but you’ve probably seen the TV ads they’ve produced for the likes of Guinness, Orange, Vodafone, Elastoplast (see above) and Capital One.
Studio AKA is perhaps best-known for the current Lloyds TSB campaign – “For the journey”. Jog your memory by watching the video clip below:
And here’s an excerpt from the article:
The first spot for Lloyds TSB was a 60-second CG animation that aired in 2007. With a distinctive visual style and quirky animation, it’s a beautifully produced, time-lapsed journey through the lives of two characters as they meet on a Lloyds TSB train, fall in love, have kids and grow old. Add a hauntingly catchy or increasingly annoying (take your pick) theme tune by Elena Kats-Chernin, and Studio AKA had an instant hit on its hands.
With their signature big-nosed characterisation and stylised landscapes, the ads paste a charming, story-book gloss onto day-to-day subjects such as buying a house, home insurance and personal loans.
The interview itself is another four-pager. It not only showcases some of Studio AKA’s latest work but also examines what inspired directors Marc Craste and Mic Graves and how they view modern animation. It’s a fascinating business. I’m looking forward to doing something completely different again in a future issue.
[There's no link to this article. But you can find the latest issue of Computer Arts Projects at myfavouritemagazines.co.uk]
