by Dean on November 14, 2009
I recently worked with the Carbon Marketing agency in London to produce a series of promotional leaflets for mobile phone manufacturer HTC. These included the HTC Touch Pro 2, the HTC Snap and the HTC Touch Diamond2.
The brief required copy that was short and benefit-led, explaining the key features included in the Touch Diamond 2 handset. These included: a 3.2-inch touchscreen, 5MP camera and HTC’s new ‘People Centric Communication’ technology.
The HTC Touch Diamond2 can intelligently keep track of your conversations with people. Just tap a contact and the HTC TouchDiamond2 will show you a neatly laid-out history of the recent emails, calls and text messages you’ve exchanged with them.
So it doesn’t matter if you get asked about a recent email while you are talking on the phone. Or if you are sitting in a café trying to find an important text message from a friend. By grouping your communication around your contacts, HTC makes it easier to stay in touch.
View the finished HTC Touch Diamond 2 leaflet [PDF - 230 KB]
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by Dean on November 13, 2009
by Dean on September 17, 2009
I worked closely with the Carbon Marketing agency to produce copy for the launch of the HTC Touch Pro2 smartphone earlier this year.
Read an excerpt and view the final leaflet (PDF) below:
Advanced speakerphone technology
With its new Straight Talk™ technology, the HTC Touch Pro2 is a powerful, pocketable conference call system. The innovative dual speakers and microphones reduce background noise and boost voice clarity.
Simply place the HTC Touch Pro2 face-down on a table and it intelligently switches to speakerphone mode. No fiddling. No fuss. It is the essence of intelligent design.
Effortless conference calling
The HTC Touch Pro2 is built for business. A brand new interface makes setting up a conference call as easy as tapping on multiple contacts, while appointment reminders can conveniently cue up important phone numbers and conference PINs.
This is collaboration made easy, any time, anywhere you need it.
View the finished HTC Touch Pro2 leaflet [PDF - 205 KB]
The brief for this copywriting project for HTC was to produce a training manual covering HTC’s newest mobile phones, including the HTC Touch Diamond, Touch Pro and the Touch HD.
The objective was to engage sales people at retail stores in the UK. Consequently, the copy needed to be light and friendly but informative and a reliable source of technical reference.
The manual was split into three major sections – USPs and product information, followed by “Do more with HTC”, a section offering facts, tips and tricks for the HTC phones featured.
The last section featured a summary sheet, device matrix and glossary.
Technical writing
I was hired to rewrite technical specifications and to generate relevant ‘How To’ content, such as “Make your own ringtones for free!” and “Use your phone as a wireless modem”.
I also contributed an update to the HTC manual in October 2008, which covered four extra handsets,
View some examples of the “Do More with HTC” manual below:
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