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Technical writing

“Do More with HTC” (copywriting)

by Dean on July 12, 2008

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htc manual Do More with HTC (copywriting)

The brief for this copywriting project for HTC was to produce a training manual covering HTC’s newest mobile phones, including the HTC Touch Diamond, Touch Pro and the Touch HD.

The objective was to engage sales people at retail stores in the UK. Consequently, the copy needed to be light and friendly but informative and a reliable source of technical reference.

The manual was split into three major sections – USPs and product information, followed by “Do more with HTC”, a section offering facts, tips and tricks for the HTC phones featured.

The last section featured a summary sheet, device matrix and glossary.

Technical writing

I was hired to rewrite technical specifications and to generate relevant ‘How To’ content, such as “Make your own ringtones for free!” and “Use your phone as a wireless modem”.

I also contributed an update to the HTC manual in October 2008, which covered four extra handsets,

View some examples of the “Do More with HTC” manual below:

htc manual 1 293x150 Do More with HTC (copywriting)

htc manual 2 293x150 Do More with HTC (copywriting)

htc manual 3 293x150 Do More with HTC (copywriting)

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