Since January I’ve been working at the National Trust HQ in Swindon, helping the Digital Media team revamp and relaunch its website.
The National Trust owns over 400 heritage properties in England, Wales and Northern Ireland. These include historic castles, manors, halls and houses, landscape gardens, mills, woodland, parks, areas of coastline, even a whole village*.
The work has been a mix of writing/subbing, content optimisation and ongoing User Acceptance Testing (UAT) of the NT’s new CMS and next-gen website features.
The writing work has predominantly covered filling in the editorial blanks on hundreds of their UK property pages, updating and generating appropriate copy, editing and subbing existing text, uploading images, not to mention adding captions and metadata for SEO.
You can see the results at: www.nationaltrust.org.uk
* The village of Lacock in Wiltshire, UK. Just in case you were wondering.